Online Research Company First Visit Checklist
Research which enables the improvement of website design, content and overall usability has proven particularly valuable as the world’s industries become more and more reliant on their websites for...
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Fundamental Best Practices of an Online Survey
Online surveys can be a valuable and effective part of your research efforts. Often used as a way to gather quantitative data, online surveys provide the means to gather participant demographics,...
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What’s In the Placement of a Consumer Survey? Everything.
Econsultancy recently posted a comprehensive review of best practices for e-commerce consumer surveys by Tim Leighton-Boyce. It’s an excellent piece. The writer is obviously a practitioner, since the...
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What’s in a Picture?
This picture is intended to illustrate the flexibility of our WARP survey technology. It shows four different types of surveys running concurrently on the same site. Each survey serves a different...
View ArticleOnCue®: Small Tag, Huge Business Impact
One of our customers is a pure-play e-commerce business. They wanted to quantify interest in a radical new service option. To gain competitive advantage, they needed answers quickly — much faster than...
View ArticleHigh Level View Of Your Users: OnCue® + ClickTale
Using OnCue To Deploy ClickTale On Command. ClickTale is a great tool for getting a visual understanding of what people are doing on your website. Whether it’s individual visits showing a replay of...
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Dynamic Forms As Easy as 1 2 3
WA(RP)® was designed primarily to facilitate online market research, but we quickly realized that it had a vast array of possible applications. We knew there was a category of DIY tools that primarily...
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Amplifying the Customer’s Voice — so the CEO Can Act on It
CEOs typically devote much of their time to analyzing their company’s financial data and operating metrics. We suggest, however, that they could profit more by installing feedback review as a part of...
View ArticleGet rid of (or at least modify) those Net Promoter and Satisfaction scores
Stop the presses! Jiffy Lube has, according to Ad Age, made a startling discovery. Jiffy Lube’s Net Promoter Score (NPS), the metric touted as “the one number you need to grow,” was not actually...
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The Logic Behind an Online Survey
In a previous post, we discussed best practices with constructing an online survey in which we outlined basic guidelines and goals, including: Understanding survey objectives Understanding and using...
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